A public service advertising campaign designed to discourage driving under the influence was launched earlier this year by the Tennessee Governor’s Highway Safety Office (GHSO), and the campaign quickly stirred up controversy. However, the controversy had nothing to do with the campaign’s expense or with the need to avoid drunk driving. Instead, the campaign was controversial because some said it was sexist. It included slogans that referred to girls as looking “hotter” when guys are under the influence as a sign that maybe a young man has had too much to drink.

This summer, the state officially apologized for the campaign after Tennessee lawmakers and newspapers criticized the federally-funded program. “The Governor’s Highway Safety Office would like to apologize for any offense caused by the 100 Days of Summer Heat Booze It and Lose It Campaign,” GHSO Director Kendell Poole said in a statement in July. “It was never the intent of the GHSO to be insensitive or insulting to women,” Poole added. Tennessee Governor Bill Haslam’s spokesman said the governor had not seen the ads until they came out.

Every day, almost 30 people in the United States die in traffic collisions that involve an alcohol-impaired driver. In 2013, over 10,000 people were killed in alcohol-related traffic accidents. DWI is no joke, and if you’re charged with driving under the influence in southern California, you’ll need the legal advice and defense representation that an experienced Orange County DWI defense attorney can provide. A good DUI lawyer can challenge the legality of a traffic stop, the results of a DWI test, and the testimony of police officers and other prosecution witnesses. Don’t give up hope if you are arrested for DUI, don’t pay the fine or plead guilty, and don’t act as your own attorney. Instead, after any DWI arrest, fight the charge by putting your case immediately in the hands of an experienced Orange County DUI defense attorney.